Kick Back Cove Moonshine

Rebranding / Packaging

OVERVIEW

I was approached to rebrand a local distillery’s moonshine line. Red Bordner Distillery was established in 2014 in Boiling Springs, SC. These liquors are sold statewide in over 250 stores and the owners were wanting to create a brand that was cleaner and more accepted by a wider range of customers. Their original brand was focused towards a specifically niche market.

Their brand incorporates twelve different flavors of moonshine. They also have a Premium Line, which includes gold tequila, silver tequila, whiskey, gold rum, and silver rum. The branding for the premium line, which you will be able to see in the original branding image below didn’t need to be touch as we all agreed it had a great look already. With a moonshine line that had garnered national recognition through multiple competitions, winning numerous awards, it was time to take their brand to the next level.

Their twelve flavors include Pure Clear, Apple Pie, Blackberry, Blueberry, Cappuccino, Cherry, Dragonfruit, Fire, Orange Blossom Honey, Peach, Pineapple, and Strawberry.